Top Google search terms by African country, 2011
Intrigued by BizTechAfrica’s post “What Zimbabweans search for online,” we decided to take examine 2011’s Google search trends for all sub-Saharan African nations with available data (there are 37 of them). Additionally, Google Zeitgeist includes trends from Egypt, Kenya, and South Africa.
Google Insights for Search lists the top 10 search terms in addition to top 10 rising searches over a given time period for Web, Image, News, and Product searches. Assuming Google is used by the typical African web user, we can get a feel for the web culture of a given nation. For example, are searches targeted or are they generic? Are they more tech-inclined or focused on news or celebrity? How popular is Facebook or YouTube?
In general, the insights are not all that surprising. Searchers are most likely to search for their country. At the same time, nationalism seems to be giving way to the phenomenon that is Facebook. Across 15 of the 37 nations, searchers are more likely to Google “facebook” than any other term. Also popular are web searches for “download,” “telecharger,” and “yahoo”. The high rank of “download” is interesting considering the general lack of sufficient bandwidth across the continent.
“Youtube” is a top web search term in Angola, Gabon, Madagascar, Mauritania, Mauritius, Senegal, and South Africa. Out of the 37 nations with sufficient search data, only two – Benin and Burkina Faso – do not have “youtube” in the top 3 web search positions. However, the term still ranks fourth and fifth most popular, respectively. Again, interesting, considering many areas like Mauritania do not yet have the bandwidth needed to successfully stream online videos en masse.
Also interesting is the prevalence of searches to translate content in Francophone nations like Senegal, Togo, Cote d’Ivoire, Burundi. Such a trend suggests the need for more local content in these nations.
Top rising search terms (those expressing high levels of growth compared with 2010) varied slightly, but often centered on Facebook and Libya. Additionally, the website WAPTrick often appeared in the list – a sign that most Googlers in Africa are using mobile devices. Trends from the largest Google markets – Kenya, Nigeria, and South Africa – are not too different from 2010.
Image searches for a user’s home country, like web searches, take the top spot. Also high in the mix are “women” and “love”. In fact, “love” is an extremely popular image search term in Botswana, Eritrea, Ethiopia, Ghana, Kenya, Namibia, Somalia, and Tanzania. Clearly, most Google searchers in Africa are male, but more interesting is how searchers are looking for images of love rather than articles about love.
Angola
Top: angola, facebook, download, 3hg, jogos, youtube
Rising: libia, facebook.com, www.waptrick.com
Images: angola, imagens, mulheres, luanda, imagem, messi
Benin
Top: benin, telecharger, proxy, facebook, france, yahoo
Rising: google chrome, idm, www.facebook.com
Images: logo, image, benin, photo, images, naruto
Botswana
Top: botswana, facebook, yahoo, news, mail, lyrics
Rising: big brother amplified, boys over flowers, gaddafi, psle results 2011
Images: botswana, images, africa, women, love, rihanna, car
Burkina Faso
Top: burkina, faso, yahoo, burkina faso, telecharger, facebook
Rising: kadhafi, libye, www.concours.gov.bf
Images: burkina, image, burkina faso, photo
Burundi
Top: burundi, facebook, yahoo, news
Rising: traduction, yahoo.fr
Images: burundi
Cameroon
Top: cameroun, facebook, yahoo, telecharger, google
Rising: wapdam, waptrick
Images: cameroun, naruto, rihanna, photo
Congo
Top: facebook, congo, yahoo, telecharger, mail
Rising: congo brazzaville, www.facebook.com, youtube
Cote d’Ivoire
Top: telecharger, facebook, abidjan.net, yahoo, jeux
Rising: facebook.com, chat.nrj.fr, google traduction
Images: image, photo, logo, homme, nokia
Eritrea
Top: facebook, news, eritrea, arsenal
Rising: libya, www.eurosport.com
Images: love
Ethiopia
Top: facebook, ethiopia, yahoo, download, news
Rising: www.nae.gov.et, libya, facebooklogin, wapdam
Images: ethiopian, pictures, love
Gabon
Top: gabon, facebook, yahoo, telecharger, youtube
Rising: www.waptrick.com, opera mini
Images: image, gabon, naruto, rihanna
Gambia
Top: facebook, gambia, download, news
Rising: facebooklogin, libya, vybz kartel, waptrick
Images:
Ghana
Top: ghana, download, facebook, yahoo
Rising: facebooklogin, lovingyou, airtel, twitter
Images: ghana, pictures, logo, love
Guinea
Top: facebook, guinee, yahoo
Rising: facebook, skype, campus france, hotmail
Kenya
Top: kenya, facebook, download, yahoo
Rising: muliro gardens, soy tu duena, airtel, fb
Images: kenya, pictures, images, girls, love
Lesotho
Top: lesotho, facebook, gmail, yahoo, news
Rising: facebooklogin, mxit, hotmail
Madagascar
Top: facebook, madagascar, yahoo, mail, youtube
Rising: web2sms airtel, airtel, facebook connexion
Images: madagascar, photo, logo, image, fille
Malawi
Top: facebook, malawi, yahoo, nyasatimes
Rising: facebooklogin, fb, malawi voice, opera
Images: pictures, malawi, girls
Mali
Top: mali, facebook, telecharger, yahoo
Rising: kadhafi, libye, le bon coin
Images: mali, rihanna, image, lil wayne
Mauritania
Top: facebook, youtube, telecharger, google
Rising: allocine, mappy, pages jaunes
Images: messi, mauritanie, photo, ronaldo
Mauritius
Top: facebook, mauritius, download, youtube, games
Rising: games, liverpool, livescore, mcb
Images: mauritius, wallpaper, pictures, logo, girl
Mozambique
Top: facebook, download, mocambique
Rising: kadhafi, libia, rebelde, caras e bocas
Images: imagens, nokia, mulheres, mocambique, toyota
Namibia
Top: facebook, namibia, news, yahoo
Rising: libya, log in facebook, rugby world cup
Images: pictures, namibia, love
Niger
Top: niger, facebook, yahoo, telecharger
Rising: facebook.com, photo, waptrick.com
Images: niger, image, photo, messi
Nigeria
Top: nigeria, facebook, news, yahoo
Rising: facebooklogin, 2go, airtel
Images: pictures, nigeria, logo, images, man
Rwanda
Top: rwanda, download, facebook, kigali, google
Rising: igitondo.com, umuseke, jobs in rwanda
Images: rwanda, kagame, igituba, rihanna
Senegal
Top: facebook, senegal, telecharger, youtube
Rising: facedakar, pages jaunes, translate
Images: senegal, photo, image, modou lo
Sierra Leone
Top: sierra leone, download, facebook, yahoo
Rising: www.facebook.com, bbc
Somalia
Top: download, facebook, somali, google
Rising: download manager, hadhwanaag, www.facebook.com
Images: somali, somaliland, somalia, love
South Africa
Top: facebook, how to, facebook login, gmail, youtube
Rising: whatsap, fnb online, www.facebook.com, blackberry, mxit
Images: pictures, girls, south africa, hot
Sudan
Top: facebook, photos, download
Rising: tubidy, nimbuzz, opera
Images: photos, girls, sudan, movies
Swaziland
Top: swaziland, facebook, south africa, download, how to
Rising: youtube, games, www.facebook.com
Tanzania
Top: tanzania, facebook, download, yahoo
Rising: loliondo, osama
Images: tanzania, pictures, picha, love
Togo
Top: togo, telecharger, facebook, yahoo, google
Rising: gbagbo, google traduction, translate
Images: togo, image, logo
Uganda
Top: uganda, facebook, download, yahoo
Rising: libya news, gaddafi, facebooklogin
Images: uganda, pictures, images, logo, black
Zambia
Top: zambia, facebook, yahoo, news
Rising: kachepa, tumfweko, waptrick.com, facebooklogin
Images: pictures, zambia, images, wallpaper, rihanna
Zimbabwe
Top: facebook, zimbabwe, news
Rising: gaddafi, mujuru, opera mini, facebooklogin, mxit
Images: pictures, zimbabwe, images, facebook, girls
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