By now most are aware of Communications Commission of Kenya’s plan to reduce mobile phone-related fraud. In order to continue to receive mobile services, all SIM cards must be registered by December 31st. Counterfeit phones will be denied access following this date.

The controversial deadline for the controversial measure is fast approaching, and CCK is running an interesting social media campaign (on Facebook and Twitter) to ensure all are in compliance with the ruling.

Dec. 5 – Beat the rush:

Good morning!Don’t wait for the last minute to get your SIM Card registered! Beat the rush and get it done NOW… fb.me/1FFlbMe3W

— CCK (@cck_kenya) December 6, 2012

Dec. 6 – An important thing to do:

Have you paid your bills? Planned your holiday? Registered your line? All important things that you should do… fb.me/1O1wp96X9

— CCK (@cck_kenya) December 7, 2012

Dec. 8 – Don’t forget other devices:

Take time over the weekend to visit your mobile network provider and register your phone SIM card. Don’t forget… fb.me/1aBsaLK4d

— CCK (@cck_kenya) December 8, 2012

Dec. 9 – Don’t go on holiday without registering:

Good morning.There must be nothing worse than being on holiday and finding your SIM card has been switched off!… fb.me/2tX95xVi7

— CCK (@cck_kenya) December 10, 2012

Dec. 10 – Stop fraudsters:

Are you tired of those late night calls from fraudsters threatening your life? Let’s stop the fraudsters in their… fb.me/2JavmKzPY

— CCK (@cck_kenya) December 11, 2012

Dec. 12 – Think of family/friends:

Don’t wait for your family and friends to hear that dreaded message: “Mteja hapatikani!” Register your SIM card… fb.me/z8NRwiei

— CCK (@cck_kenya) December 13, 2012

Dec. 13 – Think of the girl!:

Guys, there’s that girl you’ve been wanting to talk to… don’t disappoint her as your phone disconnects! Your… fb.me/yD2SAhT1

— CCK (@cck_kenya) December 14, 2012

Dec. 14 – Don’t embarrass yourself:

Don’t embarrass yourself at an important meeting with your iPad or tab going off. Make sure the SIM card is… fb.me/D7kpSDjl

— CCK (@cck_kenya) December 14, 2012

Engagement with this campaign varies greatly by post. Facebook posts (there are 6,571 total likes for CCK) usually see limited “liking” and sharing per post, although the December 10th warning to multiple device users earned an impressive 291 likes and 21 shares. Each tweet receives a handful of shares. Bottom line: although the campaign is a good idea and means well, it is unlikely the majority of Kenyans affected by the SIM registration are seeing these messages.