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 branding africa

Branding Africa’s Internet
October 24, 2009 ♦ Comments Off on Branding Africa’s Internet
Branding Africa’s Internet

A thought-provoking post we wrote three years ago. The theme of nation branding remains just as important today.
Does each of the 53 African nations need to have a distinct image in order to secure the best possible internet connections? In short, the answer is “no”, but such branding can help …